What Is Marketing?
Marketing is the activity, the set of organizations and processes that enable the creation, communication, distribution and exchange of offerings that have value for customers, partners and society as a whole.
Definition of Marketing Research
Market research is the function that connects consumers, clients, and the public with marketing professionals through information. This information is used to identify and define opportunities and problems; to develop, refine, and evaluate actions; to track performance; and to improve understanding of processes.
It specifies the information needed to solve these problems, designs the information collection method, manages and tools the data collection process, analyzes the results, and interconnects the findings and their implications.
Definition of Brand
A trademark is a name, term, design, symbol, or other characteristic that identifies a seller’s products or services and distinguishes them from those of their competitors.
ISO trademark standards specify that a trademark is an intangible asset whose purpose is to create distinctive images and relations in the minds of stakeholders, thereby generating economic benefits.
Keyword marketing
This method involves displaying a message to users based on the specific keywords and expressions they use in their searches.
One of the main advantages of this method is that it allows marketers to reach the right people with the right communication at the right time. For many marketers, this method enables targeted advertising based on specific keywords.
It is important to note that in SEO, this term refers to achieving a prominent position in search engine results.
Content Marketing
Content marketing is a technique for making and distributing relevant, useful, and steady content to attract and retain a clearly clear audience, with the goal of generating profitable customer actions.
According to the National Advertisers Association (ANA), this technique encompasses various methods for telling a brand’s story. Increasingly, marketing professionals are shifting their advertising campaigns toward content marketing and storytelling to strengthen loyalty and create an emotional connection with the consumer.
Areas of Marketing
Relationship Marketing
According to the National Advertisers Association (ANA), relationship marketing refers to the strategies and tactics used to segment and retain consumers.
Relationship marketing leverages database marketing, behavioral advertising, and data analytics to precisely target consumers and create loyalty programs.
Viral Marketing
A phenomenon that facilitates and encourages the sharing of an advertising message.
It is described as “viral” because the number of people exposed to a message mimics the transmission process of a virus or disease from one person to another.
Influencer Marketing
This strategy involves mobilizing influential individuals who are close to potential buyers and focusing efforts around them to spread the brand’s message to a wider audience.
Thus, a brand can incentivize or compensate influencers (celebrities, content creators, brand ambassadors, and employees) to amplify its message.
Email Marketing
A common and powerful tool for marketing professionals at all levels, email marketing plays a vital role in direct, digital, inbound, and outbound marketing strategies. It helps marketers generate leads, increase brand awareness, build customer loyalty, and much more.
Guerilla Marketing
Describe an unconventional and creative strategy aimed at achieving maximum results with minimum resources.
Green Marketing
This refers to the development and promotion of products that are presumed to be environmentally friendly (i.e., designed to minimize their environmental impact or improve their quality).
This term can also refer to efforts to produce, promote, package, and recycle products in an environmentally sound manner.